Gadgets1 hOctober 11, 2026, 01:50

IDC: DJI and Insta360 hold 93% of smart camera market as GoPro falls to 3%

In Q2, Shenzhen-based DJI accounted for 73% of the global smart camera market and Insta360 for 20%, while GoPro's share dropped to 3%, according to IDC. The two Chinese firms are vying for the top spot as action camera pioneer GoPro declines.

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IDC: DJI and Insta360 hold 93% of smart camera market as GoPro falls to 3%

DJI held 73% of the global smart camera market in Q2
Insta360 took 20% and is competing with DJI for the top spot
GoPro's share fell to 3% amid the pioneer's decline
Both leading companies are based in Shenzhen

#DJI#Insta360#GoPro

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IDC: DJI and Insta360 hold 93% of smart camera market as GoPro falls to 3%

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DJI and Insta360 take 93% of global handheld smart-camera shipments in Q2

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