DJI Sold More Cameras Than All Japanese Makers Combined
IDC data shows the global handheld smart camera market hit 16.65 million units in 2025, up 83% year over year, with sales exceeding 46 billion yuan. DJI alone shipped 10.4 million cameras, more than all CIPA members combined at 9.44 million digital cameras.
- Handheld smart camera market grew 83% to 16.65 million units in 2025
- DJI shipped 10.4 million cameras, passing 10 million for the first time
- Insta360 shipped 3.4 million handheld cameras
- CIPA digital camera sales totaled 9.44 million units
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