Insta360 owns 73% of 360 cameras — now it's eyeing mirrorless and smart glasses

Insta360 holds 73% of the worldwide 360 camera market, has sold 10 million cameras and opened its first US flagship store in Times Square. The company is developing two mirrorless cameras and experimenting with smart glasses to challenge Canon, Sony, Nikon and Fujifilm, and just spent $298 million on memory chips alone.

• Insta360 holds 73% of the global 360 camera market
• 10 million cameras sold; first US flagship store in Times Square
• $298 million spent on memory chips, more than GoPro's valuation
• Two mirrorless cameras and smart glasses in development