Retailers without digital wallets are losing Gen Z shoppers

A PYMNTS Intelligence study found that 36 percent of Gen Z shoppers abandoned a cart in the past 30 days because their preferred payment method wasn't accepted — 1.7 times the overall average. Together with millennials (31 percent), that's 40 million abandoned purchases in a single month. Gen Z spending power is projected to reach $12 trillion by 2030.

• 36% of Gen Z abandoned a cart in the past 30 days over missing payment options
• Millennials follow at 31%, Gen X at 15% and boomers at 8.3%
• 47% of Gen Z use digital wallets, the highest of any generation
• US digital wallet spending is expected to hit $4.1 trillion by 2030, up 64% from 2025