Amazon lets sellers manage Walmart, eBay, Shopify and TikTok sales from Seller Central

Amazon is rolling out multichannel selling tools in Seller Central that let US sellers connect accounts on eBay, Shopify, TikTok and Walmart, import listings, view all orders in one place and fulfill them via Amazon. The tools arrive gradually over the coming months at no extra cost.

• Tools announced at Amazon's Accelerate seller conference in Seattle, rolling out to US sellers free
• Sellers can link accounts, import listings and fulfill orders across channels via Amazon
• Amazon says multichannel seller data is never used for anything but showing it to that seller
• More than 95% of Amazon's independent sellers already sell on multiple channels