India's CCPA drafts rules to regulate spam calls and AI-generated ads

India's Central Consumer Protection Authority (CCPA) has proposed guidelines to regulate unsolicited commercial communications across telecom networks, messaging apps and social media. The draft mandates explicit consent, disclosure of AI-generated voices and text, opt-out mechanisms and penalties for violations.

• Draft covers telecom networks, OTT messaging, RCS and social media
• Explicit consent required for each brand and product
• AI-generated voices and text in promotions must be disclosed
• Cooling-off period of 45–90 days proposed after opt-out