Global smartphone shipments fell 20% to 254.7 million in Q3 2026

Omdia reports global smartphone shipments dropped 20% year over year to 254.7 million units in Q3 2026, the lowest third-quarter total since 2013, as rising memory and component costs pushed prices up. Samsung led with 57.8 million units and 23% share, Apple stayed flat at 56.5 million and 22%, while Xiaomi, OPPO and Vivo fell 29%, 39% and 33%.

• Shipments fell 20% to 254.7 million, lowest Q3 since 2013
• Samsung shipped 57.8 million units for 23% market share, down 5%
• Apple was the only vendor flat at 56.5 million and 22% share
• Xiaomi, OPPO and Vivo declined 29%, 39% and 33%