India smartphone shipments drop 26% in Q3 to lowest since 2016

Omdia reports India's smartphone shipments fell 26% year-on-year to 35.8 million units in Q3 2026, the lowest since 2016, amid higher prices and cautious spending. Samsung reclaimed the top spot with 6.7 million units (~19% share), followed by vivo (6.4 million, -34%), Oppo (4.9 million), Xiaomi (4.7 million) and Apple (3.9 million).

• Shipments fell to 35.8 million units, the lowest since 2016
• Samsung returned to first place with 6.7 million units and ~19% share
• vivo dropped 34%, the steepest decline among the top five
• Combined share of Chinese brands fell from 75% to about 68%