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BusinessOctober 15, 2026, 12:00

IDC: Global smartphone shipments fall 22% YoY to 255.3M in Q3, a record quarterly drop

Global smartphone shipments fell 22% year over year to 255.3 million units in Q3, the steepest quarterly decline on record, according to IDC. Samsung and Apple gained share on strong premium portfolios, while Xiaomi, Oppo, and Vivo declined more sharply than the market.

IDC: Global smartphone shipments fall 22% YoY to 255.3M in Q3, a record quarterly drop
#Samsung#Apple#Xiaomi#Oppo
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