Omdia forecasts 2026 global smartphone market to dip 12% YoY

Omdia analysts forecast global smartphone shipments will fall 12% year over year in 2026 to 1.097 billion units. Total market value is expected to rise 12% to $651.6 billion, with the average smartphone price reaching $594.

• 2026 smartphone shipments to fall 12% to 1.097 billion units
• Average smartphone price to rise to $594, market value to $651.6 billion
• Share of models under $200 to fall from 40.6% in 2025 to 25.6% in 2027
• Share of smartphones from $800 to rise from 21.1% to 28.4% by 2027