Tencent's Lvpaopao short-drama service tops 100 million monthly users

Tencent's Lvpaopao short-drama mini-program reached 143 million monthly active users in August, according to QuestMobile data reported by Jiemian. Weekly active users hit 89.68 million in the first week of October, up 44.1% from the first week of September. The WeChat-based service offers free live-action dramas, AI-generated dramas and animation with ads between episodes.

• 143 million monthly active users in August 2026
• 89.68 million weekly users in the first week of October, up 44.1% month over month
• 43,000 ad creatives ran October 1–7, with daily placements up 57%