Tencent launches free short-drama service inside WeChat
Tencent has launched a free short-drama mini program inside WeChat called Lüpaopao Duanju, offering live-action, animated and AI-generated dramas with ads between episodes. The service competes with ByteDance's Hongguo in the free, ad-supported short-drama market.
- Lüpaopao Duanju runs as a WeChat mini program with no separate app download
- Offers live-action, animated and AI-generated short dramas
- Free to watch with advertisements shown between episodes
- Competes with ByteDance's Hongguo in the short-drama market
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