Software1 hOctober 15, 2026, 23:58

Apple launches "Stay on Safari" campaign to lure Chrome users

Apple is pitching Chrome users to switch to Safari, promising up to five extra hours of video streaming on a Mac, up to 35% faster page loads, and default privacy protections. Tests used 15-inch MacBook Air laptops with M5 chips and 16GB of memory across 12 popular sites. Chrome holds 66.36% market share versus Safari's 18.27%.

TechSpot

Open source

Apple launches "Stay on Safari" campaign to lure Chrome users

Apple claims up to 5 extra hours of video playback on Mac with Safari
Safari loads popular sites up to 35% faster than Chrome on macOS
Tests used MacBook Air 15 with M5 and 16GB RAM across 12 sites
Chrome has 66.36% market share, Safari 18.27%, per StatCounter

#Apple#Safari#Chrome#Google

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