Meta tests TikTok-style default video feeds on Facebook and Instagram

Meta is testing full-screen video-first feeds on Facebook and Instagram: in India Facebook opens directly into a video stream, while Instagram may make Reels the first screen. The tests run in a handful of countries, with a possible US expansion in 2027.

• Facebook test in India drops users straight into a full-screen video feed
• Instagram tests Reels as the first screen with sound on by default
• Meta hinted at a potential US expansion in 2027
• Time spent watching Facebook videos rose 9% globally and 10% in the US and Canada