OpenAI launches visual ChatGPT ad format and expands measurement

OpenAI on October 5, 2026 introduced a visual ad format in ChatGPT using images of products and their use, with testing starting later in October in the US. The platform reaches 1.2 billion people weekly, and OpenAI added measurement partners plus brand suitability pilots with DoubleVerify and IAS.

• Visual ads will be tested during image generation in ChatGPT from late October in the US
• ChatGPT Ads reaches 1.2 billion people each week, OpenAI says
• 52.7% of view-through conversions occur within an hour of the ad impression
• DoubleVerify and IAS pilots will assess brand safety without access to private chats