LiveRamp Expands OpenAI Partnership to Let Brands Target ChatGPT Ads

LiveRamp said Monday it is expanding its partnership with OpenAI so advertisers can target ads in ChatGPT using customer data they collect, a feature already available with Google and Meta. ChatGPT currently matches ads differently.

• LiveRamp expands OpenAI partnership for ad targeting in ChatGPT
• Advertisers can use their own customer data for targeting
• Similar targeting already exists on Google and Meta