Polymarket and Kalshi expand into media with news partnerships

Prediction markets Polymarket and Kalshi are actively building media operations: newsletters, social media, podcasts and partnerships with Dow Jones, Substack, CNN, CNBC and Fox Corp. This helps them look like information services rather than gambling while courts decide their status.

• Polymarket partners with Dow Jones and Substack; Kalshi with CNN, CNBC and Fox Corp
• Prediction markets integrated into a quarter of the S&P 500's top-20 communications firms
• Polymarket launched the What Are the Odds? podcast and an Eventual partnership
• Kalshi says it does not consider itself a media company but a financial exchange