OpenAI tests Sponsored Agents, opening brand chats from ChatGPT ads

OpenAI is testing Sponsored Agents, a ChatGPT ad format that opens a dedicated conversation with a brand after a user clicks an ad. The feature is limited to selected advertisers in a closed alpha, and the advertiser-controlled chats are clearly labeled and separate from ChatGPT's own answers.

• Sponsored Agents let users start a brand chat by clicking a ChatGPT ad
• Available only to selected advertisers in a limited alpha, no early-access requests
• Advertisers do not get access to users' ChatGPT chats or memory
• ChatGPT Ads already launched in the UK, Mexico, Brazil, Japan and South Korea