Razorpay partners with OpenAI to run ChatGPT Ads for brands in India

Razorpay has partnered with OpenAI to let Indian brands advertise on ChatGPT through its Razorpay Engage growth marketing platform. The platform will help businesses build product catalogues, launch campaigns and track performance, with an AI agent managing campaigns under human oversight. Early participants include Fastrack, Traya, Tata Neu, Tanishq, Shaadi.com and NMIMS.

• Razorpay Engage will manage ChatGPT Ads campaigns for Indian brands
• An AI agent creates and adjusts campaigns with human oversight from Razorpay
• Early participants include Fastrack, Tata Neu, Tanishq, Shaadi.com and NMIMS
• The partnership follows OpenAI's expansion of ChatGPT Ads in India