OpenAI partners with Sachin Tendulkar to demystify AI in India

OpenAI has announced a multi-year partnership with cricket legend Sachin Tendulkar to promote AI literacy and ChatGPT adoption across India. The campaign opens with a video in which Tendulkar challenges ChatGPT to guess his identity in ten questions, followed by interactive content and creator collaborations. OpenAI says ChatGPT's user base in India has doubled over the past year.

• OpenAI and Tendulkar signed a multi-year partnership
• Campaign kicks off with a ten-questions video
• ChatGPT's user base in India doubled in a year
• Tech entrepreneur Varun Mayya joins the campaign