Asian advertisers hesitate to bet big on ChatGPT ads

OpenAI says ChatGPT reaches people as they decide what to buy, but advertisers in Asia say they still can't tell whether the ads actually drive sales, so they are holding back spending.

• OpenAI pitches ChatGPT as an ad channel at the moment of purchase decision
• Asian advertisers doubt the ads can sell anything
• Asian brands are not yet committing big budgets to ChatGPT ads