SA advertisers lose up to R12bn a year to ad fraud

TruthsetsOnline.com estimates South African advertisers lose between R2.8 billion and R12 billion a year to programmatic ad fraud, against a digital ad market of R35–40 billion. In one campaign, 41% of 6.6 million impressions were confirmed fraudulent, while Fraudlogix put the global invalid traffic rate at 20.64%.

• SA advertisers lose R2.8bn–R12bn a year to ad fraud
• SA digital ad market estimated at R35bn–R40bn
• 41% of 6.6 million impressions in one campaign confirmed fraudulent
• Global invalid traffic rate stands at 20.64%