Pinterest launches Visual Search Ads at its advertiser summit

Pinterest announced Visual Search Ads at the Pinterest Presents summit on September 17: ads appear in search results and pin cards, and advertisers can bid for the top answer. The format will enter beta across all Pinterest ad markets in the coming weeks and works with the AI Performance+ suite.

• Visual Search Ads appear in Pinterest search and pin cards
• Beta starts across all Pinterest ad markets in the coming weeks
• Users perform over 80 billion searches per month, over 96% unbranded
• Pinterest audience is 640 million monthly users, over half Gen Z