Auth0 unveils identity tools for AI agents and anonymous sessions

At Oktane 2026 in Las Vegas, Auth0 introduced its Identity Conversion Suite: Anonymous Sessions gives every visitor a secure identity before login, while Experiment Center builds A/B testing of sign-up flows into Auth0. It also announced Universal Components for Agents to let AI agents render sandboxed identity components. Auth0 says up to 40% of traffic now goes to AI agents, which convert 3–5x better.

• Anonymous Sessions assigns identity from the first click, before sign-up
• Experiment Center A/B tests login flows and MFA on a slice of traffic
• Up to 40% of traffic shifts to AI agents, converting 3–5x better
• Dine Brands saw 15% higher order value and 95%+ less fraud