Samsung and LG race on OLED power efficiency amid AI PC boom

Samsung Display and LG Display are advancing low-power OLED technologies as AI PCs drive demand for longer battery life: AI PCs hit 48.3% of US shipments in Q2 and are set to top 50% in Q3. Samsung filed a trademark for LP OLED, while LG is betting on Tandem OLED.

• AI PCs reached 48.3% of US shipments in Q2 2026
• Samsung Display filed a trademark for LP (Low Power) OLED
• SmartPower HDR from Samsung and Intel cuts OLED power use by up to 22%
• LG's Tandem OLED saves up to 40% power on 14-inch 400-nit panels