McKinsey: 76% of Indian shoppers use AI tools for shopping

India ranks second globally in AI-powered shopping, with 76% of consumers using AI tools to search, compare or decide on purchases, McKinsey found. China leads at 80%, while the global average is 53%.

• Survey covered about 21,000 consumers across 11 markets
• 87% of Indian AI users trust AI chat and search tools
• 77% of them have used Alexa for Shopping
• 14% of AI users worldwide have completed a purchase via AI