Amazon's 'About You' section reveals AI profiling of shoppers

Amazon's account settings now include an 'About You' section showing what its AI infers about a shopper from orders, reviews, wishlists and Alexa conversations. Users can edit or delete the assumptions, which feed ads and product recommendations.

• The 'About You' section launched in May but went viral only recently
• AI inferences draw on orders, reviews, wishlists and Alexa chats
• Users can edit or delete data that shapes recommendations
• Amazon's profiling is far more granular than Google's or Meta's