Amazon's "About You" Profiles Go Viral Over Odd Algorithmic Inferences

Amazon's "About You" feature, launched in May 2026, publicly displays algorithmic inferences about shoppers, from body shape to household habits. Viral screenshots revealed overconfident and inaccurate observations; removing an observation changes recommendations but does not delete the underlying activity records.

• "About You" launched in May 2026 and shows algorithmic inferences about shoppers
• The profile draws on purchase history, searches, reviews, Lists and Alexa for Shopping
• Removing an observation changes recommendations but not the underlying activity records
• Viral screenshots showed overconfident and oddly specific conclusions about users