Amazon links Bee AI devices to its store, turning conversations into shopping suggestions

Amazon updated Bee, the AI wearables startup it acquired in 2025, so its devices can turn passing mentions of needed items into product recommendations on Amazon.com. The feature is opt-in and requires the $12/month Bee Pro subscription. New hardware includes the $74.99 Bee Frontier and the $99.99 Bee Eclipse.

• Bee Frontier: $74.99 wristband with dual mics, 7-day battery, IP67
• Bee Eclipse: attaches to a phone, from $99.99, over 21 days of battery
• Amazon.com and Alexa+ integration requires Bee Pro at $12 per month
• Without a subscription, users get summaries and 14 days of memory