Google policy lets Gmail, Drive and Photos data feed personalized ads

A Google privacy policy update effective October 16, 2026 allows services that support personalized ads, such as Search or Gemini Apps, to use summaries, extracts and inferences from Gmail, Drive and Photos when a user grants them access. Advertisers still get no direct access to inboxes or photo libraries.

• The policy took effect on October 16, 2026
• Ads rely on summaries and inferences, not raw emails or photos
• Data reaches ads only through services the user has authorized
• Advertisers get no direct access to Gmail or Photos