Google can now use Gmail and Photos insights to target ads

Google updated its privacy policy on October 16 to let Search use data from Gmail, Calendar and Photos connected via Personal Intelligence to personalize ads. Ads won't be based directly on emails or photos, but Search may rely on summaries and inferences drawn from them.

• The change affects users who connect Gmail, Calendar or Photos to Search
• Ads aren't based directly on content, but on summaries and inferences
• Turning off ad personalization in My Ad Center doesn't stop AI data processing
• Already collected data can only be removed via Google My Activity