Google Ads AI Mode uses existing campaigns, but measuring results stays hard

Google is placing ads in AI Mode and AI Overviews without a new campaign type: eligible Performance Max, Shopping and broad-match Search campaigns, including AI Max for Search, can serve there. There is no separate AI Mode budget or campaign, and its contribution is not broken out in standard reporting.

• AI Mode ads are open to Performance Max, Shopping and broad-match Search with AI Max
• Google offers no dedicated AI Mode campaign type or budget
• AI Mode placements are not isolated in standard campaign reporting
• Google announced Direct Offers, Highlighted Answers and Conversational Discovery formats