Meta's Ads Manager AI assistant can now build campaigns from a chat prompt

At Advertising Week New York, Meta announced that the AI assistant in Ads Manager can now draft a full campaign, generate creative, adjust targeting and change budgets from a plain-language prompt, with human sign-off required. Meta says advertisers see 5% more conversions at the same cost, and partner tests cut campaign launch times by roughly 60%.

• Assistant drafts campaign structure, creative and settings inside Ads Manager from a prompt
• Meta reports 5% more conversions at the same cost for advertisers
• Partner tests compressed campaign launch times by about 60%
• Budget and targeting changes are conversational, but a human approves each one