Platforms still withhold ad data despite EU DSA rules

Article 39 of the EU Digital Services Act requires very large online platforms and search engines — including Instagram, Temu and Google Play — to publish a database of all ads with details on who paid, which demographics were targeted and reach per country. Most platforms still do not comply.

• DSA mandates disclosure of ad buyers, targeting and per-country reach
• Rules cover VLOPs and VLOSEs such as Instagram, Temu and Google Play
• Most platforms still fail to publish complete ad databases