PhonePe rebrands Indus Appstore as PhonePe Appstore, expands into digital goods

PhonePe has renamed its Indus Appstore to PhonePe Appstore and is expanding beyond app distribution into digital goods and services. The platform reaches over 200 million devices via OEM partnerships, with gaming top-ups rolling out first, followed by other digital products. A webstore at phonepeappstore.com will let users buy digital goods through desktop and mobile browsers.

• Appstore reaches over 200 million devices through OEM partnerships
• Gaming top-ups such as in-game currency and skins roll out first
• Webstore phonepeappstore.com works without downloading an app
• Share.Market was rebranded as PhonePe Invest a week earlier