Walmart Says It Won't Use Personal Data to Set Prices as Digital Shelf Labels Expand

Walmart pledged it does not use personal information such as income, shopping history or willingness to pay to set prices as it rolls out digital shelf labels. CEO John Furner said prices won't differ based on who you are or the time of day. The technology is already in 2,300 US stores, with chain-wide rollout expected within a year.

• Walmart says prices won't vary by shopper or time of day
• Digital shelf labels already live in 2,300 US Walmart stores
• Chain-wide rollout expected within the next year
• Pledge follows concerns from shoppers and lawmakers