Meta Business Agent turns WhatsApp into a 24/7 storefront for D2C brands

Meta introduced Meta Business Agent, an AI tool for WhatsApp that answers customer questions, recommends products and guides shoppers toward purchases. The company says one million businesses have adopted it, and in-chat payments are live in India and Brazil.

• 91% of users abandon carts after adding products, per Meta research
• In-chat WhatsApp payments are live in India and Brazil
• One million businesses have adopted Meta Business Agent
• Prime Pix Accessories reported threefold revenue growth after enabling the agent