OPPO, fourth-largest OEM with 9% share, targets premium Europe

OPPO, the world's fourth-largest smartphone maker with a 9% market share, is prioritizing expansion in Europe, where premium devices make up 40% of the market and grow 9% annually. The company plans to shorten launch delays between China and Europe and expand partnerships with carriers and financial institutions.

• OPPO holds 9% of the global market, 1% more than Vivo and 3% less than Xiaomi
• Premium devices ($600+) account for 40% of Europe's market, growing 9% a year
• OPPO will narrow the gap between China and Europe launches
• New partnerships with European carriers and banks are planned