Oppo targets Europe with faster launches and carrier partnerships

Oppo plans to shorten the gap between smartphone launches in China and Europe and is forging partnerships with European carriers and financial institutions. According to Omdia, one in three phones sold in H1 2026 cost $600 or more, and Europe's premium share reached 40%.

• Oppo will cut the China-to-Europe launch gap and aims to eliminate it next year
• Europe is the second-largest premium market with a 40% share of $600+ phones
• Carrier and finance partnerships will widen availability and installment plans
• Rising memory prices push vendors toward the premium segment