Oppo bets on Europe's premium market and AI chatbots for growth

Oppo plans an aggressive premium push in Europe, where Apple and Samsung hold 68% of the market (34% each) while Oppo sits at 1–4%. Oppo Europe CEO Elvis Zhou cited three trends in its favor: young consumers buying online, trusting social media reviews, and asking AI chatbots for phone advice — over 40% of young buyers do the latter.

• Apple and Samsung split 68% of Europe's smartphone market, 34% each
• Oppo's European share is estimated at 1–4%
• Over 40% of young buyers ask AI chatbots which phone to buy
• Q3 2026 was the weakest Q3 for smartphone sales in 14 years