Roblox tops total playtime in H1 2026 with 4.05 billion hours

A Newzoo and GEEIQ report says Roblox logged 4.05 billion hours across PC and console in H1 2026, making it the most-played game by total hours. Its over-16 audience is more engaged: 80% spent money on games in the past six months versus 59% of non-Roblox players. Roblox is betting on better graphics via the AI upscaler Roblox Reality and age verification to retain maturing players.

• 4.05 billion hours played on PC and console in H1 2026
• 80% of Roblox players over 16 spend on games, versus 59% outside the platform
• 14 million concurrent users across 6.7 million active experiences
• Roblox Reality AI upscaler due in late 2026 or early 2027