Bain: 58% of Chinese car buyers prioritize tech over price

Technology and features are the top purchase consideration for 58% of Chinese car buyers, ahead of price, according to Bain & Company's Global Automotive Consumer Survey. In the U.S. and Europe price still leads at 68% and 62%, but over a third of Western buyers are open to switching brands for better features.

• 58% of Chinese buyers rank tech and features above price when choosing a car
• Price remains the top factor for 68% of U.S. and 62% of European buyers
• More than a third of Western buyers are open to new brands
• China's car exports to Italy doubled to 209,258 units in January-August