TikTok Shop overtakes Shopee in Thailand Q2 GMV share: report

TikTok Shop took the top spot by GMV share in Thailand in Q2, according to a report. In H1 2026, the two platforms each held 46% of combined GMV, showing near parity.

• TikTok Shop ranked first by GMV share in Thailand in Q2
• TikTok Shop and Shopee each held 46% of combined GMV in H1 2026
• The gap between the two platforms is nearly nonexistent