Apple overtakes Samsung in European carrier smartphone sales in Q2

Counterpoint Research reports Apple overtook Samsung in Europe's carrier channel in Q2 2026, with its share rising from 33% to 37% while Samsung's fell from 39% to 34%. Carrier sales declined 4% year-over-year versus an 11% drop in the open market amid rising memory prices.

• Apple's carrier share in Europe rose from 33% to 37% year-over-year
• Samsung's share fell from 39% to 34%
• Carrier sales fell 4%, open-market sales dropped 11%
• vivo's carrier sales grew 90%, Motorola's 27%