TikTok rolls out AI shopping assistant and one-click checkout

TikTok launched an AI shopping assistant and in-app one-click checkout that lets users buy directly from brands in the For You feed. The assistant remembers preferences and provides product, shipping and sizing guidance. The features were built with Salesforce, Shopify, Shoplazza and Stripe.

• AI assistant holds conversations and remembers user preferences
• One-click checkout works directly from the For You feed
• Partners include Salesforce, Shopify, Shoplazza and Stripe
• TikTok Shop generated about $15.8B in US sales in 2025