OpenAI expands ChatGPT Ads with visual formats and third-party measurement

OpenAI is expanding ChatGPT Ads with visual ad formats, broader measurement tools and partnerships, and new brand-suitability capabilities. The visual format is being tested in a US beta and may appear alongside image-generation results starting later in October 2026.

• Visual ads are being tested in a US beta starting later in October 2026
• Measurement expands with the ChatGPT Ads Measurement Pixel and Conversions API
• Third-party attribution support added via partners including AppsFlyer
• Brand-suitability controls are in development, with details undisclosed