OpenAI rolls out ads in ChatGPT for Free and Go tiers

OpenAI has begun a gradual rollout of ads to eligible Free and Go users in selected regions. Advertisers can upload email addresses and phone numbers to build custom audiences, with a minimum of 25,000 matched users. Paid Plus, Pro, Business, Enterprise and Edu subscribers see no ads.

• Ads appear only on Free and Go plans in selected regions
• Targeting uses emails, phone numbers, SHA-256 hashes and Google Advertising IDs
• Minimum audience size for inclusion targeting is 25,000 matched users
• Disabling personalization narrows signals but does not remove ads