Policy1 hOctober 16, 2026, 01:09

Italy fines BBVA €5.5M after one opt-out never reached its CRM

Italy's Garante fined BBVA €5,508,000 after a customer's marketing opt-out failed to sync to the CRM unit sending promotions, which kept arriving for seven months. The EDPB published the decision on 9 October 2026; it covered breaches of GDPR Articles 5(1)(a), 12, 21 and 24.

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Italy fines BBVA €5.5M after one opt-out never reached its CRM

€5.5M fine: a customer's opt-out never reached the CRM due to a sync failure
Promotions kept arriving from October 2025 to May 2026 — at least 10 messages
Regulator rejected BBVA's claim that the customer used the wrong channel
EDPB also published a €16.7M Wind Tre fine over the same type of failure

#BBVA#WindTre

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Italy fines BBVA €5.5M after one opt-out never reached its CRM

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Anthropic pushes opt-out model for Australian content as ABC warns of 'cannibalisation'

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