Nielsen: YouTube Is Most Popular US Streaming Service With 14.2% Share

Nielsen's The Gauge reports that in July 2026 YouTube's main app was the most-viewed streaming service in the US with a 14.2% share, ahead of Netflix at 7.8%. YouTube has held the top spot since February 2025, when it overtook The Walt Disney Company.

• YouTube holds 14.2% of US TV viewing, Netflix 7.8%
• YouTube has led since February 2025, previously Disney
• Nearly half of US viewers use streaming as their primary medium
• YouTube's edge: free access, comments and viewing from any device