Amazon, Netflix, and YouTube launch streaming lobby group in Washington

Amazon, Netflix, and YouTube launched the Streaming Access and Choice Alliance (SACA) on September 14 — a coalition to lobby for streaming interests in Washington, including live sports broadcasting. The group is led by TechNet, with Mike Ward appointed as its head.

• SACA promotes technology-neutral rules and access to live sports
• 99% of US households have at least one streaming service, average three
• Sports content on streamers grew 52% since January 2024
• Launch comes amid DOJ and FCC review of the 1961 Sports Broadcasting Act